Detroit brand house

Mannequins dressed in sportswear, including shirts, shorts, and caps, displayed inside an Under Armour retail store with the brand's logo on the wall and shelves of athletic shoes in the background.

Under Armour / 2017

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Features of this 15,000 sq ft Brand House include: AR enabled footwear pedestals, themed fitting rooms, a footwear display painted by local artists, and an I WILL mural on the landing between the first and second floor.

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Design Director

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