Curry / UNITED WE WIN

Under Armour / 2019

Nine-year-old Riley Morrison was searching for Stephen Curry-UA signature basketball shoes when she recognized a problem; she could not find any in the Girls section on UA.com. Instead of just accepting the situation, Riley decided to write Stephen Curry a letter telling him about her experience. She had no idea that Stephen would soon write her back and would himself call on Under Armour to address the inequality.

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A young girl with shoulder-length blonde hair and a striped shirt holding a decorated shoe-shaped craft drawing, standing in front of a display with purple sneakers and 'ICON' branding.
A display case with a decorated basketball on a wire mesh stand, accompanied by handwritten letters to Stephen Curry from Riley Morrison, inside a room with a brick wall and colorful digital screens in the background.
Display of athletic clothing and shoes on wooden tables, including t-shirts with
SC x OAKLAND logo collaboration design with white text on black background
A purple and lavender athletic shoe with the logo 'SC' on the side, placed on a wooden surface. Below the shoe, there is a purple informational card with the title 'UNITED WE WIN' and text about supporting women and girls through a scholarship for STEM education.
Colorful graffiti artwork on store window with cartoon characters, sports themes, and inspirational phrases, including "Use Your Voice," "Play with Heart," and "Girls."
A man and a young girl are smiling while standing inside a Nike store. The girl is holding a globe, and they are wearing purple Nike shoes. Behind them is a display of hats and sports shoes.