Jordan SpiEth VR Experience

Under Armour / 2017

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Looking to attract consumers to the golf zone within the Beijing Brand House, this VR experience challenged consumers to take on Jordan Spieth to a duel.

Winner of the 2018 ICX Elevate Award: Best in Entertainment and Gaming in Retail.

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Design Director

Inside a golf apparel store with mannequins, clothing displays, large illuminated logo, and promotional posters of skiers and snowboarders.
Inside a modern retail store with display mannequins, clothing racks, and digital screens, featuring a bright, open layout with ceiling lighting and escalator.