HUMAN PERFORMANCE SUMMIT

Under Armour / 2020


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To kick off the new year and set the pace for 2020, Under Armour launched the company’s new global brand platform with the 2020 Human Performance Summit. The Only Way is Through campaign represents the next frontier for UA: the manifestation of UA’s brand ethos and a rallying cry to inspire athletes around the world to put in the work to achieve their goals.

2020 Ex Award Winner: Best Buzz Marketing / Influencer Program 

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Design Director


A man sitting on a wooden staircase in an indoor setting, wearing a pink athletic shirt, black athletic pants, and gray sneakers, with large windows behind him and a mural pattern on the stairs.
A woman running along a wooden pathway by the river with city buildings in the background at sunset.
Group of people listening to a speaker at a Nike event with a wall decorated with advertisements, shoe images, and motivational words.
Man with dreadlocks doing squats in a gym with 'Under Armour' banner on wall.
Man giving a presentation in front of a large screen showing a close-up image of a person's face with attention to the eye and ear.
Comparison of various construction materials including plywood, gym rubber, turf, steel, precast concrete, tape, chalk, and a black surface with a chalk handprint and chalk cube.
Display of innovative sports equipment setup with four main components: Footwear Pedestal featuring a pair of red running shoes, Hero Fixture with a mannequin running in athletic gear, Innovation Panels showing various sporting tools, and Social Frame with a silhouette of a person squatting.
Display of athletic mannequins dressed in running gear, posed on a brick-patterned platform with a backdrop of a cityscape at dusk, illuminated with horizontal light bars.
A man is sitting in a futuristic high-tech pod with a illuminated circular opening behind him, in a red-lit room with electronic signage.
Open Under Armour box containing athletic gear and a printed card with promotional message, alongside a closed box with branding.
Red athletic shoes displayed on a stand in front of a collage of advertisements and photos at a retail store.