FOOTWEAR CUSTOMIZATION

Empty, textured gray wall with peeling paint.

Under Armour / 2020


DETAILS /

This innovative customization experience gives consumers the opportunity to design their shoes and have them printed in the store in less than three minutes. Inspiration was drawn from the custom shoe patterns and a torn poster aesthetic to help brand the space. Icons were developed to communicate how simple and efficient the printing technology performs.

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Design Director


Interior view of a retail store display with a sporty red, black, and white theme. The display includes shelves with shoe boxes and artwork, a screen showing a product video, and a large red shoe-shaped structure with a label for Chase Young.
A retail store display with a large sign that says, 'Design it, Make it & Leave with it today'; a wall with red, black, and white abstract patterns; digital screens showing shoes and customization options; shelves with sneakers and shoe boxes; a person walking past the display; and floor markings that read 'Custom Made Fast'.
A white athletic running shoe with black and grey accents placed on top of a cylindrical container with a design and label that reads 'Justice Hill, Running Back, Baltimore Ravens, #43'.
Display of athletic shoes and sportswear mannequins in a retail store with colorful shelving and a bold red, black, and gray camouflage-themed wall backdrop.
Person holding a pair of red, orange, and black camouflage patterned athletic shoes with white laces, in a retail store.