Curry / Pop-up store

Under Armour / 2019


DETAILS /

To celebrate Stephen Curry's 10th year in the league, and the final year the Golden State Warriors would play their home games in Oakland, Under Armour opened a one-of-a-kind pop-up store in downtown Oakland. Every single detail of the store was curated with storytelling and experiences around Stephen and his connection to the city.

2020 Gold Ex Award: Best Permanent or Pop-Up Retail Activation, SCx30 Pop-Up


2019 Retail Design Institute: Best in Class Retail, SCx30 Pop-Up

TITLE /

Design Director


A retail store display with clothing, shoes, and accessories, featuring basketball-themed decorations and a Nike sign.
A man with short curly hair and a black hoodie, looking at a wall of small photographs or photo booth pictures in an indoor space, with sports posters visible in the background.
Close-up of a gray door with the word 'OAKLAND' engraved above the house number 472, decorated with curved black lines.
Children and teenagers watching multiple screens displaying video games in an indoor gaming lounge with a brick wall and neon hand sign.
A circular plaque mounted on a weathered white wooden surface, featuring an illustration of a bridge and text that reads 'Built from an icon. This wood was reclaimed from the Bay Bridge, an icon to the Town and the Warriors.'
Basketball next to a Golden State Warriors jersey, a Stephen Curry magazine, a poster titled 'The Full Circle', and a basketball score sheet, all on a rustic wooden table with magazines and other basketball-related items in the background.
Interior of a sports memorabilia store featuring framed jerseys, photographs, and artwork of basketball players, with a glass display case holding basketballs and sports apparel in the foreground.
Display of a Christmas-themed sneaker inside a locker with a sign reading "Christmas in the Town." The sneaker is white with blue accents and a purple sole, and is labeled "1/25" on one of the lockers. The sign explains that local Oakland kids drew snowflakes on the shoe to show their individuality and creativity during the holiday season.
A pair of white Under Armour basketball shoes with blue accents and a blue basketball with white printed designs, on a light blue background with white line art of hands and sports equipment.