2019 New STORES

An athletic apparel store with mannequins wearing workout clothes and running shoes. Shelves with sportswear and accessories are visible. Promotional signs and digital screens display branding and messages.

Under Armour / 2019

DETAILS /

Under Armour launched a new store format: Brand House City Concept. Smaller than the typical Brand House at 4,000 square feet, this store format emphasized tying into the local market through licensed partnerships, philanthropic programs, and local artists.

TITLE /

Design Director

Eaton Centre / Toronto

Inside a retail store with sports apparel and accessories, featuring a large, colorful sports-themed mural on the wall and many shoppers browsing
A collage of various illustrations depicting sports, city landmarks, and local references, including athletes, a baseball, a hockey puck, a soccer ball, a running raccoon, a streetcar, and text such as "Protect This House," "True North Strong," and "Map My Run."

ART: LUCAS YOUNG

3D letter blocks in gray, white, and black with red outline, arranged randomly with some overlapping.

ART: BEN JOHNSTON

Under Armour store in Toronto featuring sports apparel and mannequins dressed in athletic clothing.
Room decorated with basketball-themed mural, featuring athletes playing basketball, a baseball player, and other sports scenes, with a red door labeled "Fitting Room 01" and clothing on hooks.
A mural depicting a rugby game with cartoon style players, including a player tackled by another, and a player holding a rugby ball. Background shows a map with labeled parks: Queens Park, Riverdale Park, Trinity Bellwoods. There is a nameplate reading 'Hagan McLeod' on the wall.
Illustration of people playing various sports across a map with neighborhood names like Earlscourt Park, Christie Pits Park, Soraureen Park, and more, with red boundary lines marking different areas.

ART: KAGAN McLEOD

Century city / los angeles

UC Davis mascot dressed in a blue sports jersey and white shorts, standing at the entrance of Under Armour store, raising one arm in excitement, with merchandise inside the store visible in the background.
Close-up of a bright yellow and blue
UCLA merchandise display in a clothing store, featuring blue and yellow clothing with UCLA logos and signs.
Three people dressed in business attire are engaged in conversation in front of a blue wall with notes and a quote on a white background. The quote reads: 'Success is peace of mind which is a direct result of self-satisfaction in knowing you made the effort to become the best you are capable of becoming.' - John Wooden.
A 3D rendering of a university office decorated with UCLA basketball memorabilia, photos, and framed awards.
Man taking a photo of UCLA logos and mascots on a wall with a smartphone.
Entrance to fitting rooms in a retail store with blue and orange walls, illuminated sign reading "Fitting Rooms," exit sign above, and sports apparel on display.
A partially open door with a blue panel and yellow text reading "THE DEN" leads to a room with a gray pegboard wall displaying sports apparel and shoes. The adjacent wall features a black and white wallpaper of bookshelves and sports balls.
Bathroom stall and wall decorated with cartoon bear mascots wearing athletic clothing and the word "Bruins."

University town center / SAN DIEGO

Indoor space with a metallic wall displaying a large Under Armour logo surrounded by stars and the word "FREEDOM" beneath it. To the left, there is a white board with handwritten names under headings "Teammate Picks," "My Sport," and "Song That Gets Me Pumped Up." Hanging clothes, including black athletic wear, are visible on hooks and a small shelf.
A man with tattoos on his right arm placing a star sticker on a military-themed wall, which features silhouettes of a saluting soldier, a helicopter, and an arrow. The wall is decorated with stars and has messages written in red ink.
Under Armour store with red and gray exterior, large glass windows, and a man walking outside.
Wall art with silhouetted soldiers saluting, American flag, stars, and text about U.S. military service. Includes helicopters and a handwritten note in the corner.
A metallic wall display with the quote 'If not me, then who' at the top, including the Travis Manion Foundation logo, a graphic of a dove, a black-and-white photo of people running in a march, and the Under Armour logo.
A watercolor-style painting of three athletes playing volleyball, with a backdrop of an American flag.

ART: FLORIAN NICOLLE

Handwritten note on a gray wall that reads: 'LCOR Landon Jones 9/22/13 M-d-d in heaven.'
A young boy with brown hair, wearing a gray T-shirt, red shorts, and flip-flops, is writing on a wall with a black marker. The wall features a large black-and-white print of a woman's face and a quote about freedom. The boy is focused on his writing, which appears to include a signature and date.
A metal sign with the Travis Manion Foundation logo featuring a stylized face with angular lines and the foundation's name written below, on a table near a black-and-white photograph and blurred background.
Inside a Nike store with various clothing displays and customers shopping, illuminated Nike logo on the wall.
A mural of firefighters and marathon runners on a corner wall, with a firefighter holding an American flag.
A sign titled 'Athletes of Valor' encouraging service members to play college sports and transition from service, featuring the Under Armour logo and a photo of soldiers playing basketball.

K11 ART MALL / SHANGHAI

Interior of a shopping mall with an Under Armour store and a Shanghai logo on a round wall feature.
Mannequins dressed in athletic wear in a sports apparel store, with shelves of clothing and shoes in the background.
Interior of a modern room with walls decorated with black and white cartoon-style illustrations of a city street scene, including buildings, bicycles, and a hopscotch grid numbered 1 to 5 on the floor.
A clothing store fitting room with gray and beige jackets hanging on a rack, a purple honeycomb-patterned wall, a black padded bench, a mirror, and a white wall decorated with a black and white line drawing of a gym or fitness room, including workout equipment and the Under Armour logo.