2019 Go to MARKET SUMMIT

Under Armour / 2019

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The 2019 Go To Market Summit was the introduction of a new product line called UA Rush. This new baselayer innovation uses a mineral-infused fabric to take the energy you give off when you work and reflect it back into your muscles, increasing blood flow and helping them work harder to improve overall performance.

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Design Director

Under Armour Rush logo and slogan: Proven to increase your speed, strength, and stamina.
African American male athlete in green Under Armour tank top flexing muscles and shouting, with smaller action image of another male in pink athletic gear jumping, and a basketball hoop in the background, on a green and blue gradient background with promotional text for Under Armour Rush technology.
A fitness advertisement featuring a woman in athletic wear and a colorful background with the text 'Defy What's Possible' and 'Rush' branding.
Six athletes performing different exercises in a gym, with text emphasizing the benefits of exercise for more speed, strength, and stamina.
A promotional graphic for Under Armour Rush apparel featuring a black athletic jacket with a muscular male model. The background has a green gradient with purple and blue text emphasizing performance benefits, and a purple and green gradient overlay.