NFL Fan Experience

Display of NFL jerseys at Under Armour event, featuring jerseys for teams NE and ATL, with NFL and Under Armour branding, and mannequins with team logo shirts.

Under Armour / 2017

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To launch the UA Combine Authentic apparel line, UA took over a 900 sq ft space as part of the NFL Fan Experience prior to Super Bowl LI. The display featured all 32 teams and allowed consumers to purchase their team’s gear on-line. The game between the New England Patriots and Atlanta Falcons proved to be memorable as the Patriots came back to win overcoming a 28-3 deficit to emerge victorious.

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Design Director

Display of NFL and Under Armour logos with Atlanta Falcons football jersey and other team jerseys in the background at an event or store.
Sports apparel display at an indoor expo, featuring mannequins wearing athletic jerseys and sportswear, illuminated framed jerseys on display, and branded sports logos including Under Armour and NFL.
Display of NFL team jerseys for each team in a grid with four rows and three columns, including Cardinals, Rams, 49ers, Bears, Lions, Packers, Eagles, and Washington.
Two men sitting on chairs in front of Falcons football merchandise display, speaking into microphones at an event. One wears a navy suit with a pink tie, the other a tan coat and hat. A Falcons jersey and logo are visible.
Group of men, including rapper Offset, at a sports apparel store, holding Atlanta Falcons-themed shoes and apparel, with a display of Falcons jerseys in the background.